98. The Decision Framework Every Fractional CFO Needs (The Fear Index)

Have you ever worked with a Fractional CFO client and you've told them exactly what they need to do to:
👉 Unlock their next level of success
👉 Help them achieve their goals
👉 Get big things done

But they just won't take action?  

Do you ever sit back and wonder "What are they scared of? Why won't they just do the thing that I'm telling them to do?!?"

That's actually a pretty insightful question, because it turns out there are four fears that keep human beings from taking action.

Those four fears are likely the reason your clients aren't taking action and not having the impact you know is possible.

In today's episode of The CFO Report, I'm going to break down each of these four fears that are keeping your clients from taking action.

And I'm going to give you some really specific ideas on ways that you can work with your clients to help them work through those actions so that they can ultimately have the success that you know is possible for them.

_________________________

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WHO AM I?

I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent nearly a decade scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that Fractional CFOs can have for their clients, their families, and themselves.

Now, I help other Fractional CFOs learn how to scale their firms and maximize their own impact!

PS - Some of the links in this description are affiliate links that I get kickbacks from 😀